Market Intelligence Analyst

Information Systems of Maryland (ISM), LLC is seeking a Market Intelligence Analyst with an entrepreneurial spirit to join our growing team.  ISM is an IT consulting firm that specializes in providing small to medium sized organizations with IT project solutions, security solutions and talent acquisition services on a Direct Hire and Temp-to-perm basis.  To meet the increasing needs of our organization we are seeking a Market Intelligence Analyst that wants to take part in our success.

ORGANIZATIONAL STATUS:

This position reports to the President/Chairman and will interface with executive staff, all internal and remote employees, and prospective customers/contacts.

POSITION SUMMARY:

In this role, the Market Intelligence Analyst will be responsible for gathering, analyzing, and interpreting market data to inform strategic decisions, optimize lead generation, and uncover unmet market needs. When customer prospect contact information sources are found, then as part of this role, the analyst will build data sets that will then be imported into our Salesforce CRM. This role will also build and complete a viability study which will aim to determine if operationalizing an Occupational Health Services offering, as an extension of our already existing Human Capital division of the firm, is beneficial.

This role is pivotal in driving growth and ensuring our products and services align with market demands.

RESPONSIBILITIES:

• Conduct market research and new opportunity assessments to support informed decision making.
• Determine and maintain data on market share of key strategic verticals.
• Analyze industry trends and drivers to determine key characteristics of primary market segments.
• Uncover and document unmet needs or product desires within identified target segments.
• Provide recommendations for products or services based on market insights and suggestions from the commercial team.
• Configure and populate Salesforce with actionable intelligence and market data related to new and planned construction projects.
• Report on lead generation and conversion rates to assess the effectiveness of targeted efforts.
• Remain fully informed on market trends and competitive landscape by building and maintaining a competitive database focused on products, pricing, competitive positioning, digital presence, and market share.
• Produce and present reports in PowerPoint format, summarizing findings and strategic recommendations.

TARGETED MARKET CATEGORIES:

• Managed IT Providers (Example: Dataprise, Inc. – Rockville, MD)
• Medical Offices/Professionals (Independent Practices Only)
• Pharmacies (Independently owned/operated, i.e. Epic)
• Athletic Professionals/Facilities (Athletic Trainers, Physiotherapists, and Exercise physiology)
• Real Estate – (Commercial Property Management, Commercial Ownership & Residential)
• Government Contractors (Example: Northrup Grumman, Tensley Consulting)
• Public Safety Agencies - Police/Fire/EMS

CULTURAL REQUIREMENTS:

• Integrity: The candidate must be honest and ethical at all times.
• Work Ethic: The candidate must be dependable, hardworking, and willing to go the extra mile.
• Team Player: The candidate must be collaborative and work well with others.
• Positive Attitude and Enthusiasm: The candidate must focus on the positive and not the negative. The candidate must also exude a “can do” attitude.
• Adaptability and Flexibility:The candidate will be someone who is not resistant to change and able to adapt to a new direction, often at a moment's notice.
• Effective Communication and Confidence: The candidate will be someone who is a good listener and who must clearly articulate their ideas verbally or via written form.
• Openness and Receptivity to Feedback:The candidate must be able to accept feedback, learn from it, and grow from the feedback, positive or negative.
• Creative Thinking:  The candidate should be an individual who is intentional about innovating and “thinking outside the box”.
• Critical Thinking and Problem Solving: The candidate must be able to see the link between different aspects of the organization and creatively find solutions to problems.
• Collaboration & Conflict Management:The candidate must be able to work with people and organizations that may not be easy to work with take ownership of the relationship.
• Negotiation Skills: The candidate must be able to persuade and influence others.
• Entrepreneurial Thinking: The candidate must have clarity on why we are in business, how we overcome challenges and capitalize on our experience and knowledge.

QUALIFICATIONS & REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field with 3-5 years of related experience.
• Proficiency with Salesforce and other CRM systems.
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Strong proficiency in Microsoft Excel and PowerPoint for presentation design and delivery.
• Excellent communication skills, both written and verbal.
• Ability to work collaboratively in a team environment

About ISM:

Information Systems of Maryland is a leading edge information technology services firm that provides information technology services and solutions to the public sector and commercial market. With over 15 years of information technology experience, we deliver solid solutions for today’s technology needs. To learn more about ISM, visit us on the web at https://www.is-md.com